You name it...we can do it.  Preferred Dental Marketing has been creating beautiful designs and graphics for the dental community for over 25 years.  More importantly than the design graphics, we help create the marketing strategy behind the art work.  We work with partners to find our clients affordable cost-effective design, printing, and distribution costs.  But our best work is helping dentists generate new patients through referrals.

Beautiful Smile Magazine

A great way to grow your dental practice is with cosmetic dentistry services.  We can show your how to showcase your cosmetic dentistry expertise with an attractive and affordable Beautiful Smile Magazine.  We can customize an 8, 12, 16 or 24 page publication for your practice. One of our clients generated over $187,000 in new cosmetic dentistry cases with just a few hundred copies distributed to businesses located near his dental practice.

Smile Dental Financing

One of the most important parts of dentistry is getting patients to accept dental treatment and find a way to pay for it.  The most successful dental practices are those that can help the most patients find a way to pay for  dental services.  We can help you get connected with the best financing programs available, and help attract more patients who need dental financing to your dental practice. 

Practice Newslettters 

One of the best ways to attract and keep quality patients is to educate them about importance of good oral hygiene and pre-venting oral infection  Especially now during the Covid-19 pandemic, people should know that one of the best ways to strengthen their immune system is by maintaining healthy and teeth.  Infection from gum disease depletes our immune defenses and makes us vulnerable to disease and opportunistic infections and viruses. 

Message On Hold

Silence is deadly.  What happens when patients are put on hold?  When all they hear is dead silence...you could lose a new patient.  Perhaps even worse, you could be missing an opportunity to educate your patients about new procedures, features and benefits that your practice offers.  A message on hold service can really enhance your professional image. 

Business Cards to Billboards

Whether you are creating a business card or a billboard...IT IS THE MESSAGE that is CRUCIAL! Dentistry is a lot more than just pretty smiles.  Something as simple as a word or phrase change  to your message can give you a 200% or 300 % increase.  We have helped hundreds of dentists increase the effectiveness of every marketing or advertising campaign. 

Beautiful Smile Dentistry Directory

An affordable way to attract new dental patients is to get listed on directory websites.  BeautifulSmileDentistry.com is kind of like an Angie's List for dental professionals to promote their dental services. Referral directory services can can enhance your credibility. You are actually by having clients being referred to a new potential patient from a trusted source...similar to something like 1-800-DENTISTS without the high cost. Getting listed on BeautifulSmileDentistry.com is affordable and it is exclusive to just one dentist in your area.

Dentistry and Health

One of the best ways to attract and keep quality patients is to educate them about importance of good oral hygiene and pre-venting oral infection  Especially now during the Covid-19 pandemic, people should know that one of the best ways to strengthen your immune system is by keeping infection our of the body from gum disease...  

Direct Response Marketing

Every dentist these days has a beautifully designed web presence: website, social media, messaging, etc.  And one of the problems is that they all look the same...and there is no differentiation to help potential patients make a decision.  And worst of all, there is generally not call to action.  We can help differentiate your practice image with powerful messaging that converts viewers into new patients. 

Christopher and Debra Shunn have been happily married for over 42 years.  They have spent the majority of their working careers in the dental industry.  Debra (Debbie) helped her father, Dentist Ronald Packard, by working in the family Packard Dental Practice while in high school and during college.  Christopher (Chris) was introduced to the world of dental laboratory shortly after graduating from Brigham Young University in 1978.  Chris worked as a in-house dental laboratory technician in the Packard Dental Clinic for nearly two years.  He then establishing the first of 14 different commercial dental laboratories in four western states.  During that period of time, Chris worked with nearly 1,000 different dental practices.

After 15 years as a dental ceramist and dental laboratory owner, Chris began working as a dental practice marketing consultant.  His career in dentistry allowed him the opportunity to work with some of the most respected dentists in our time, most notably Gordon Christensen, Omer Reed, Woody Oaks, and Bill Kimball.  Chris has lectured at dental seminars & state dental meetings, had articles published, and was the publisher of several denatl publications.  It is estimated that he has been in over 3,000 different dental practices in his career.  "I have learned from and taken away something profound from every dentist that I have encountered.  Most of it was good...but you can learn a lot from a bad example."


In 1978, Chris was finishing his university studies at BYU.  His major course of study was Communication, Advertising, and Marketing.  In 1978 advertising and marketing was considered unethical, unprofessional, or completely illegal.  Early in  1979, the Supreme Court of the United States ruled on a case that "deregulated" the dental and other professions as effectively "price fixing" by not allowing competitive advertising of pricing.  Since that time there has been an increasing volume and huge diversity in the ways that dentists advertise and market their professional services.  I have basically seen it all...and much of the self-promotional advertising and marketing are expensive, ineffective, copycat, and unprofessional. 


I have been on a mission for several decades to educate dentists about the wasteful marketing and advertising used by most dentists.  And, I have been on a crusade to identify and share the best dental advertising and marketing practices.  Actually must dentists agree that their new patient generating methods are expensive, very similar to competitors in their area, and not very effective.  I believe that there is a high road approach to attracting quality patients to your practice.  I believe that if dentists would begin effectively promoting the profession and do less self-promotion that every dentist would be busier.  And while it may never be possible to get agreement among every dentist, the few dentists that adopt this positive approach will greatly differentiate their practice from the run-of-the-mill general hoard of self-promotional dentists.

About Us...Out Founders

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